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Good evaluation plans are based on a model of human response to an advertisement.
Farsightedness
A common vision condition where distant objects are seen more clearly than close ones, also known as hyperopia.
Normal Eyeball
An eyeball that has proper shape and size, allowing for clear vision and normal focusing ability without the aid of corrective lenses.
Ciliary Muscles
The ring of smooth muscle fibers in the eye's middle layer that controls the lens's shape for focusing.
Cataract
A medical condition where the lens of the eye becomes progressively opaque, leading to blurred vision and, if untreated, blindness.
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