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Mars, Inc., the makers of M&M's candy, was recently running television ads featuring the colorful nature of its candy with the tagline, "Chocolate is better in color." What type of research is used to evaluate these commercials right now, that is, monitoring the way the campaign is unfolding and how the message is working?
Blur
is to make or become unclear or less distinct, often used metaphorically to describe a lack of clarity or precision in thought, vision, or distinction.
Entirely New Transformations
Radical changes or innovations that significantly alter the way something is conducted or perceived.
Knowledge
Information, understanding, or skills gained through experience or education.
Abilities
Natural or acquired skills and talents that enable individuals to perform tasks or actions effectively.
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