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Jana Is a Public Relations Specialist, and One Way She

question 60

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Jana is a public relations specialist, and one way she evaluates the campaigns she develops for clients is to count the number of news releases her staff generates for a client's account. What type of measure of effectiveness does this illustrate?


Definitions:

Employee Hours

A measurement of the amount of time an employee works during a given period.

Square Feet

Square feet is a unit of area measurement in the Imperial and US customary measurement systems, used to measure the size of an area, typically a room or building.

Direct Method

An accounting approach used to allocate service departments' costs directly to the producing departments without considering any services rendered between service departments.

Service Department

A division within a business that provides support services to other departments, such as maintenance, cleaning, or IT support.

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