Which Type of Evaluative Research Involves Arranging to Have Test

question 70

Multiple Choice

Which type of evaluative research involves arranging to have test commercials delivered to a select group of households within a market,and then comparing the purchase behavior of the select group to that of a control group of households?

• A)scanner research
• B)persuasion tests
• C)likability tests
• D)inquiry tests
• E)single-source research

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Definitions:

Single-mother Families

Family units headed by a single female parent, managing parenting and household responsibilities without a cohabiting partner.

Increasing Dramatically

Refers to a rapid and significant rise or growth in intensity, quantity, or extent.

Arlie Hochschild

A sociologist recognized for her research on the emotional and social demands placed on workers, especially in the context of family and work balance.

Second Shift

Second Shift refers to the phenomenon where individuals, particularly women, work a paid job outside the home and then come home to perform unpaid household labor.