You Received a Phone Call One Evening from a Research

question 147

Multiple Choice

You received a phone call one evening from a research company asking about your television viewing the night before.After confirming that you did watch the program,the researcher then asked you,"Do you remember seeing a commercial for any fast food restaurants?" You didn't remember any,so then she asked you,"Do you remember seeing a commercial for Wendy's?" Once she said that,you did remember seeing a Wendy's commercial.What type of question got you to remember seeing the ad?

• A) recognition
• B) unaided recall
• C) aided recall
• D) unprompted recall
• E) prompted recall

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Definitions:

Producer Surplus

The distinction in financial terms between what producers expect to receive for a product or service and the actual revenue attained.

Producer Surplus

The difference between the amount producers are willing to sell a good for and the actual market price they receive, reflecting the benefit to producers from selling at a higher price.

Tax

A fundamental fiscal obligation or alternative sort of levy placed upon a taxpayer by a government power, promoting government funding and assorted investments in public infrastructure.

Consumer Surplus

The difference between the maximum price a consumer is willing to pay for a good or service and the actual price they do pay, reflecting the economic benefit obtained by consumers.