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Jana Is a Public Relations Specialist, and One Way She

question 60

Multiple Choice

Jana is a public relations specialist, and one way she evaluates the campaigns she develops for clients is to count the number of news releases her staff generates for a client's account. What type of measure of effectiveness does this illustrate?


Definitions:

Sexual Fantasies

Imaginative thoughts or mental images about sexual activity that can intensify sexual desire and arousal.

Sexual Scripts

Socially learned guidelines that dictate how individuals should behave in sexual contexts, including roles, actions, and expectations.

Sexual Behavior

Actions or practices related to the expression of sexuality, including sexual activity and choices regarding sexual partners.

Autoeroticism

Sexual self-stimulation or behavior involving only the self; includes masturbation, sexual fantasies, and erotic dreams.

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