Which of the Following Is NOT a Principle of IMC

question 50

Multiple Choice

Which of the following is NOT a principle of IMC?

• A)Everything communicates.
• B)A brand is a unified vision and a complex system.
• C)Brand relationships drive brand value.
• D)You can't be integrated externally if you are not integrated internally.
• E)Every element of the marketing mix should provide equal return on investment.

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Definitions:

Mediation

A form of alternative dispute resolution where a neutral third party helps disputing parties to reach a mutual agreement.

Arbitration

Arbitration is a method of resolving disputes outside the courts, where an impartial third party, known as an arbitrator, makes a decision that's binding on the parties involved.

Binding Arbitration Clause

A contract provision mandating that all disputes arising under the contract must be settled by arbitration.

Disputes

Conflicts or arguments between parties that may require resolution through negotiation or legal means.