The Goal of Marketing Is to Match a Product's Availability

question 64

Multiple Choice

The goal of marketing is to match a product's availability to ________.

• A)the competition's availability
• B)the previous year's level of sales
• C)the company's production capabilities
• D)the consumers' need, desire, or demand for the product
• E)the legal limits of availability

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Definitions:

Purchases Discount

Purchases Discount refers to a reduction in the price paid for goods or services if payment is made within a specified period.

Yearly Savings Rate

The percentage of one's income that is saved annually, often used in personal financial planning.

FOB Shipping Point

A term used in shipping contracts to indicate that a buyer must pay for the shipping costs and is responsible for the goods once they leave the seller's premises.

FOB Destination

FOB Destination is a shipping term indicating that the seller retains ownership and liability of goods until they are delivered to the buyer's specified location, at which point the buyer assumes responsibility.