A Regional Supermarket Chain Runs Print, Radio, and Television Advertisements

question 67

Multiple Choice

A regional supermarket chain runs print, radio, and television advertisements announcing that 1% of its sales over the next two months will be donated to local after-school programs for underprivileged youth. This is an example of ________ marketing.

• A)cause
• B)mission
• C)sustainable
• D)green
• E)integrated

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Definitions:

Reference Pricing

A type of psychological pricing in which a lower-priced item is compared to a more expensive brand in hopes that the consumer will use the higher price as a comparison price.