John Works for an Advertising Agency Whose Client Wants to Reach

question 68

Multiple Choice

John works for an advertising agency whose client wants to reach Hispanic consumers living in Florida and Texas.He decides that one ad execution is sufficient because he believes that all Hispanics are the same.John is using a(n) ________ to make his decision.

• A)heuristic
• B)shortcut
• C)unethical basis
• D)stereotype
• E)substantiation

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Definitions:

Abusive Relationship

A relationship characterized by the presence of physical, emotional, or sexual harm from one partner towards another.

Conduct Disorder (CD)

A mental health disorder diagnosed in childhood or adolescence characterized by a persistent pattern of disruptive and violent behaviors and a disregard for the rights of others.

Second-generation Antipsychotic

A class of medications used to treat psychiatric conditions, offering fewer side effects than first-generation antipsychotics.

Calcium Channel Blocker

A type of medication that helps lower blood pressure by preventing calcium from entering the cells of the heart and blood vessel walls.