What Is the First Effect an Advertising Message Must Have

question 76

Multiple Choice

What is the first effect an advertising message must have if it is to be effective?

• A)cognition
• B)affect
• C)perception
• D)association
• E)persuasion

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Definitions:

Refreezing Step

The final stage in the Lewin's change management model, where new behaviors or changes are solidified into the organization's culture and practices.

Environmental

Relating to the natural surroundings and conditions in which people, plants, and animals live.

Technological Changes

Refers to advancements and innovations in technology that impact society, businesses, and individual practices by introducing new tools, processes, or methods.

Seven Major Life Changes

Loss, separation, relocation, a change in relationship, a change in direction, a change in health, and personal growth.