Because AIDA Assumes That Consumers Start with Attention and Wind

question 60

Multiple Choice

Because AIDA assumes that consumers start with attention and wind up with a decision, it is referred to as a(n) ________ model.

• A)hierarchy-of-effects
• B)communication
• C)think-feel-do
• D)advertising
• E)stepwise

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Definitions:

Task Variety

The degree to which a job involves different activities requiring various skills and talents.

Job Enlargement

The process of increasing the variety of tasks and responsibilities of a job to enhance motivation and satisfaction.

Job Breadth

The scope and variety of tasks, responsibilities, and activities within a particular job role.

Telecommuting

Working at home or from a remote location using computers and advanced telecommunications.