Consumers Learn About New Products for the First Time and Make

question 106

Multiple Choice

Consumers learn about new products for the first time and make the decision to buy them during the ________.

• A)need recognition stage
• B)adoption process
• C)evaluation process
• D)trial process
• E)quality assessment

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Definitions:

Name-Orientation Response

The behavior in which an individual reacts to hearing their name, often used as an indicator of attention or awareness.

Subliminal Perception

The processing of information by sensory systems without conscious awareness, typically used in the context of subliminal messages.

Experiences

Events or occurrences that leave an impression on someone, contributing to their knowledge or altering their perception in some way.

Genetics

The study of genes, genetic variation, and heredity in living organisms, influencing traits and characteristics.