________ Is the Stage in Which Consumers Compare Various Products

question 126

Multiple Choice

________ is the stage in which consumers compare various products and features and reduce the list of options to a manageable number.

• A)Need recognition
• B)Information search
• C)Evaluation of alternatives
• D)Purchase decision
• E)Postpurchase behavior

---

Definitions:

Issue of Shares

The process by which a company allocates new shares to shareholders, which can raise capital or dilute ownership depending on the circumstances.

Gain or Loss

The financial result from the sale of an asset or investment, calculated as the difference between the selling price and the original purchase price.

Equity Method

An accounting technique used when a company holds significant influence over another (associate) but does not have full control, requiring the investment to be recorded at original cost and subsequently adjusted for the investor’s share of the associate's profits or losses.

Sale

is the transaction between two parties where the ownership of goods, services, or assets is transferred from the seller to the buyer for a specified price.