Which of the Following Involves Matching Online Ads to Interests

question 1

Multiple Choice

Which of the following involves matching online ads to interests indicated by recency and frequency of consumer online behavior?

• A)data mining
• B)behavioral targeting
• C)microtargeting
• D)niche marketing
• E)mass marketing

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Definitions:

Cytokines

Small proteins released by cells that have a specific effect on the interactions and communications between cells, often involved in immune responses.

Antigens

Substances that are recognized by the immune system and can elicit an immune response, often foreign proteins or polysaccharides found on pathogens.

Perforin

A protein secreted by natural killer cells and cytotoxic T lymphocytes to kill cells by forming pores in their membranes.

Alpha Interferon

A type of protein produced by the body's immune system, used in the treatment of various infections and diseases, including some types of cancer.