Which of the Following Is NOT an Approach to Segmenting

question 79

Multiple Choice

Which of the following is NOT an approach to segmenting consumer markets?

• A)demographic segmentation
• B)geographic segmentation
• C)psychographic segmentation
• D)behavioral segmentation
• E)brand segmentation

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Definitions:

Thalamus

The forebrain structure that sits at the top of the brain stem in the brain’s central core and serves as an important relay station.

Two-factor Theory

The Two-factor Theory proposes that human emotions are the result of a combination of physiological arousal and the cognitive labeling of that arousal.

Drive Reduction Theory

A motivational theory proposing that the maintenance of homeostasis motivates behavior that reduces drives arising from physiological needs.

James-Lange Theory

A psychological theory suggesting that emotions result from people's interpretations of bodily reactions to external events.