________ Is Found Where the Product Has a Strong Feature

question 23

Multiple Choice

________ is found where the product has a strong feature in an area that is important to the target and the competition is weaker.

• A)Position
• B)Competitive advantage
• C)Differentiation
• D)Segmentation
• E)Brand equity

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Definitions:

Eyewitness Memory

The ability of a person who has witnessed an event to remember details about that event.

Malleable

Capable of being shaped or adjusted; easily influenced or adaptable.

Error-Prone

Error-prone describes a situation or system that is likely to make mistakes or contain errors.