Which Copy Element Develops the Sales Messages,states the Argument,summarizes the Proof,and

question 52

Multiple Choice

Which copy element develops the sales messages,states the argument,summarizes the proof,and provides explanation?

• A) headline
• B) subhead
• C) caption
• D) body copy
• E) display copy

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Definitions:

Transaction

An agreement or exchange between two parties that is recorded and has an economic impact on the finances of a business.

Journal

A detailed record where all financial transactions of a business are initially recorded, before being transferred to the general ledger.

Posting Reference

A notation or code that links journal entries to the corresponding ledger accounts, facilitating tracking and reviewing of financial transactions.

Journal Page Number

The specific page number in a journal where transactions are recorded, aiding in tracking and referencing financial activities.