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Typical Objectives for Public Relations Include Announcing News, Affecting Attitudes

question 50

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Typical objectives for public relations include announcing news, affecting attitudes and opinions, maximizing credibility and likeability, and creating and improving stakeholder relationships.


Definitions:

Long-Term Debt

Borrowings that are due to be repaid more than one year from the date of the financial statement.

Dividend Payout

A portion of a company's earnings that is distributed to shareholders.

External Financing Needed

The additional funding a firm requires to finance its spending plans, such as investments in fixed assets or increases in working capital, beyond what can be funded by internal sources.

Dividend Payout Ratio

A metric indicating the proportion of a company's net profits paid out to its shareholders as dividends.

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