In a SWOT Analysis, Strengths and Weaknesses Are ________, and Opportunities

question 37

Multiple Choice

In a SWOT analysis, strengths and weaknesses are ________, and opportunities and threats are ________.

• A)primary; secondary
• B)internal; external
• C)secondary; primary
• D)external; internal
• E)long-term; short-term

---

Definitions:

SWOT Analysis Matrix

A strategic planning tool that helps identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

Strengths-Opportunities

Identifies areas where an organization has advantages and favorable conditions in its environment to leverage for success.

Consumer Needs

The requirements or desires of potential customers that drive their purchasing decisions.

Global Trends

Predominant patterns, changes, or developments that affect the world as a whole, including economic, environmental, and social shifts.