Examlex
If a company wants to advertise in a print medium that is unintrusive, straightforward, and informative, what medium should it choose?
Boomerang Effect
A phenomenon where an attempt to persuade or change behavior results in the opposite effect, often strengthening original attitudes or behaviors.
Systematic Desensitization
Systematic Desensitization is a behavioral therapy technique used to overcome phobias and anxieties by gradually exposing the patient to the source of their fear.
Inoculation
A psychological technique designed to build resilience against persuasive arguments by exposing individuals to weakened versions of those arguments.
Elaboration Likelihood
A theory in social psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.
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