Use the Table Below to Answer the Following Questions

question 120

Multiple Choice

Use the table below to answer the following questions.
Windsurfing equipment rents for $10 per hour and snorkeling equipment rents for $5 per hour.
Table 8.2.1

-Consider Devon's total utility from snorkeling and windsurfing in Table 8.2.1. Suppose Devon's total income is $35. If the price of windsurfing rises to $20 per hour, what is Devon's cross elasticity of demand of snorkeling with respect to the price of windsurfing?

• A)1.0
• B)0.67
• C)1.5
• D)10
• E)1.33

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Definitions:

Sales Budgeting Approach

A method for planning and controlling sales activities by estimating probable expenses and revenues over a specific period.

Competitive Parity

A strategy where a company sets its marketing budget or price levels to match those of its competitors.

Objective and Task

A method in advertising budgeting where the objective defines what the business seeks to achieve, and the task involves identifying the cost of activities necessary to accomplish this objective.

Relative Scale

A measurement scale used to compare different items or phenomena in relation to one another, determining their magnitude or significance by comparison.