Examples of Effective Global Marketing by McDonald's Include Both Standardized

question 2

Multiple Choice

Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements. Which of the following does not represent a localized element?

• A)It serves McAloo tikki potato burger in India.
• B)It uses the advertising slogan "I'm lovin' it."
• C)It operates themed dining cars on the Swiss national rail system.
• D)It has home delivery service in India.
• E)It has slang nicknames such as MakDo in the Philippines and McDo in France.

Recognize the role of communication channels and potential misunderstandings in professional settings.

Understand humor's role in public speaking and the management of speaker and audience anxiety.

Assess the effectiveness of different communication technologies in the workplace, including their advantages and limitations.

Comprehend strategies for managing public speaking and workplace anxiety.