Starbucks Entered India Via an Alliance with the Tata Group

question 86

Multiple Choice

Starbucks entered India via an alliance with the Tata Group. They are sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of:

• A)Market Penetration.
• B)Market Development.
• C)Market Diversification.
• D)Product Development.
• E)Regular Marketing.

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Definitions:

Consolidated Amount

The total sum resulting from the combination of various items, expenses, revenues, or financial statements.

Direct Approach

A method of presentation in cash flow statements where actual cash flow information from operating activities is presented directly.

Inventory

Materials and products that a business holds for the ultimate purpose of resale.

Investment Account

An account held at a financial institution or brokerage which is used for the buying of investments such as stocks, bonds, and mutual funds.