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Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements. Which of the following does not represent a localized element?
Expansion Cost
The financial investment required to broaden the scope of business activities, such as entering new markets or increasing production capacity.
Franchisee
An individual or company that has been granted the license to do business under the franchisor's trademark, trade name, and business model.
Managerial Advice
Guidance and recommendations provided to managers on making strategic decisions, solving problems, and optimizing operational efficiency.
Established Business
A company that has been operating for a significant period of time, demonstrating stability and sustained performance in its industry.
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