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In Hellmut Schutte's Modified Hierarchy to Explain the Needs and Wants

question 8

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In Hellmut Schutte's modified hierarchy to explain the needs and wants of Asian consumers,the last three levels are affiliation,admiration,and self-actualization.


Definitions:

Formula Sales Method

A structured approach to selling that follows a specific set of steps or formulas to achieve sales success.

Problem-Solution Presentation

A sales technique that identifies a specific problem faced by the potential customer and then presents the product or service as the solution.

Need-Fulfillment

A marketing strategy that focuses on identifying and addressing the specific needs of customers to drive sales and ensure customer satisfaction.

Need-Satisfaction Sales Presentation

A sales strategy centered on recognizing and satisfying the unique requirements of the customer via the provided product or service.

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