A Company Adopting A(n)________ Approach to Worldwide PR Activities Gives

question 60

Multiple Choice

A company adopting a(n) ________ approach to worldwide PR activities gives the host-country practitioner maximum leeway to incorporate local customs and practices into the PR effort.

• A)ethnocentric
• B)regiocentric
• C)local
• D)polycentric
• E)publicity

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Definitions:

False Consciousness

A term used in Marxist theory to describe the way in which material, ideological, and institutional processes in capitalist society mislead the proletariat about their own interests.

Class Consciousness

The awareness of one's place in a social class system, especially in terms of shared interests and political identity among members of the same social class.

Analytic Marxism

A school of thought that seeks to reexamine Marxist theory using tools of analytical philosophy and rational choice theory.

Rational Choice Theory

A theory in economics and sociology that assumes individuals act based on their own self-interest, carefully weighing the costs and benefits of possible actions.