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Sampling can be especially important if consumers are persuaded by claims made in advertising or other channels.
Dividend
A portion of a company's earnings paid to shareholders, usually in cash or additional stock.
Intrinsic Value
The perceived or calculated value of a company, stock, currency, or product determined through fundamental analysis without reference to its market value.
Cash Proceeds
The amount of money received from a transaction, often from the sale of assets or securities.
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