In China, Dell Had to Find a Meaningful Interpretation of "Direct

question 32

Multiple Choice

In China, Dell had to find a meaningful interpretation of "direct sales." A literal translation results in zhi xiao which is the Chinese term for "illegal pyramid marketing schemes." To counteract the negative connotation, Dell's sales representatives began using the phrase zhi xiao ding gou, which translates as:

• A)direct orders.
• B)direct marketing.
• C)pyramid orders.
• D)pyramid scheme.
• E)direct shipping.

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Definitions:

Curve Shifts

Movements or adjustments in the position of a graphed line, such as those in supply and demand curves in economics, indicating a change in underlying factors affecting these curves.

Surplus

A situation where the quantity of a good or service supplied exceeds the quantity demanded at a given price, often leading to price reductions.

Demand Schedules

Tabular representations showing the quantity of a good or service that consumers are willing and able to purchase at various prices within a specified period.

Equilibrium Quantity

The quantity of goods or services supplied and demanded at the equilibrium price, where supply and demand curves intersect.