What Is Meant by Comparative Analysis and Market Estimation by Analogy

question 97

Essay

What is meant by Comparative Analysis and Market Estimation by Analogy? How can these be helpful in marketing research?

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Definitions:

Direct Method

A way of presenting the cash flow statement where major classes of gross cash receipts and cash payments are disclosed, providing insight into specific cash flow activities.

Indirect Method

A financial accounting technique used in cash flow statements to adjust net income for the effects of non-cash transactions.

Current GAAP

Generally Accepted Accounting Principles as they are presently defined and practiced in the United States for financial reporting.

Direct Method

A way of reporting cash flows from operating activities by showing major classes of gross cash receipts and payments.