Which of the Following Criteria Should Marketers Use When Assessing

question 94

Multiple Choice

Which of the following criteria should marketers use when assessing opportunity in global target markets?

• A)current size of the segment
• B)anticipated growth potential
• C)competition
• D)compatibility with company's overall objectives
• E)all of the above

Recognize the role and impact of social networking sites and professional networks in digital communication.

Understand the concepts of web security and privacy policies.

Differentiate between web-based and client-based software for digital communication.

Identify the importance of e-mail etiquette in professional communication.

---

Definitions:

Temporal Lobe

A region of the cerebral cortex located beneath the temples, associated with processing auditory information and encoding memory.

Frontal Lobe

The part of the brain located at the front of the skull, responsible for important cognitive skills such as emotional expression, problem solving, memory, language, judgment, and sexual behaviors.

Parietal Lobe

A region of the cerebral cortex involved in processing sensory information regarding the location of parts of the body as well as interpreting visual information and processing language and mathematics.

Occipital Lobe

The region of the brain located at the back, primarily responsible for visual processing.