All of the Following Are True EXCEPT

question 15

Multiple Choice

All of the following are true EXCEPT

• A) marketing has evolved to be more about building a two-way relationship with consumers.
• B) in 2015 the number of LinkedIn users was closer to the number of Facebook users than to the number of Twitter users.
• C) the online community of customers is much quicker, cheaper, and effective to reach than traditional focus groups and surveys.
• D) successful strategy implementation requires a firm to know what people are saying about it and its products.
• E) company websites should enable customers to interact with the firm on a variety of social media networks.

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Definitions:

Theoretical Values

Values or information obtained through theoretical approaches rather than empirical observation, based on logical or mathematical reasoning.

Economic Values

The worth of goods, services, or resources, based on their ability to generate income, provide utility, or meet needs within an economy.

Self-Concept

An individual's perception of themselves, encompassing beliefs, feelings, and thoughts about one's own identity.

Value Congruence

Occurs when individuals express positive feelings upon encountering others who exhibit values similar to their own.