Research Has Found That of All the Standard Formats of Display

question 85

True/False

Research has found that of all the standard formats of display ads, leaderboard ads are the most effective at getting and holding a user's attention.

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Definitions:

Statement of Fact

An assertion about something that is true and can be verified objectively, without bias or judgment.

Price Discrimination

The act of selling the same quantity of the same product to different buyers at different prices.

Promotional Allowances

A reduction in price or the provision of added value in goods or services given to retailers or customers, often as an incentive for bulk purchases or promotional activities.

Customer Discrimination

The unfair or prejudicial treatment of customers based on personal characteristics, rather than on the merit of the customer or the customer's needs.