The Nike ID Program Is an Example of Which of the Following

question 42

Multiple Choice

The Nike iD program is an example of which of the following marketing techniques?

• A) customer co-production
• B) transactive content
• C) price discrimination
• D) permission marketing

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Definitions:

Sole Proprietorship

A business structure where a single individual owns and operates the business, personally responsible for all debts and legal actions.

Traditional Form

Traditional form refers to conventional or long-established ways of doing something, often contrasted with more modern methods.

Corporation

A legal entity that is separate and distinct from its owners, capable of conducting business, owning assets, and being liable for debts.

Paralegals

Individuals trained in subsidiary legal matters but not fully qualified as lawyers, who perform tasks requiring knowledge of the law and legal procedures under the supervision of a lawyer.