Which of the Following Best Explains Why Companies Often Fail

question 22

Multiple Choice

Which of the following best explains why companies often fail to integrate their various communications to consumers?

• A)Historically, consumers have been able to distinguish between message sources.
• B)Public relations is usually given priority over advertising.
• C)Communications often come from different parts of the company.
• D)Personal selling and sales promotion are in direct conflict.
• E)Companies have failed to understand the concept of brand contact.

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Definitions:

Formal Tone

A style of communication that is professional, polite, and adheres to conventional language standards, often used in business, academic, or official contexts.

Urethra

A tube that conveys urine from the bladder to the outside of the body in both males and females, and also transports semen in males.

Bladder

A muscular sac in the pelvis that collects and stores urine from the kidneys before it is excreted through the urethra.

Urine

A liquid waste product that is produced by the kidneys and expelled from the body through the urethra.