Marketers Can Choose from Two Basic Promotion Mix Strategies-Push Promotion

question 13

Essay

Marketers can choose from two basic promotion mix strategies-push promotion or pull promotion. Compare these two strategies.

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Definitions:

Refracted Wave

A wave that changes direction and speed as it passes from one medium to another due to differences in densities.

Material

Any substance or matter used in manufacturing, construction, or composition of something else.

Stream Channel

The physical confine of a stream (rivulet) consisting of a bed and banks, which confines and directs water flow.

Linear Ridges

Long, narrow elevations of land often formed by tectonic activities such as the folding of the Earth's crust or by the solidification of magma.