When Does a Marketer Use Reminder Ads

question 53

Essay

When does a marketer use reminder ads?

---

Definitions:

Double-Consciousness

W. E. B. DuBois’s term for the divided identity experienced by blacks in the United States.

Du Bois

W.E.B. Du Bois, an American sociologist, historian, and civil rights activist known for his significant contributions to the study of African-American culture and history.

Black

Refers to a color in the visible spectrum, often symbolizing depth, mystery, or the absence of color; in socio-cultural contexts, it can denote racial or ethnic identity.

American

Pertaining to the United States of America, its people, culture, or characteristics.