Which of the Following Are the Three Characteristics an Advertising

question 21

Multiple Choice

Which of the following are the three characteristics an advertising appeal should have?

• A)engaging, informative, and stylish
• B)trendy, compelling, and appealing
• C)meaningful, believable, and distinctive
• D)unique, emotional, and entertaining
• E)humorous, memorable, and interesting

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Definitions:

Commitment Device

A strategy or mechanism designed to help people stick to their long-term goals by limiting access to short-term temptations.

Vertical Differentiation

Refers to the process of distinguishing products or services based on their quality, features, or performance rather than price.

Megapixels

A measure of the resolution of digital cameras or images, equivalent to one million pixels.

Behavioral Economics

is a field of economics that studies how psychological, emotional, cultural, and social factors affect economic decisions of individuals and institutions.