Which of the Following Is Definitely One of the Benefits

question 51

Multiple Choice

Which of the following is definitely one of the benefits for the seller in direct marketing?

• A)transportation options
• B)price and program flexibility
• C)mass reach and frequency
• D)increasing cost-per-contact
• E)economics of order processing

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Definitions:

Backward Integration

Backward Integration is a business strategy where a company expands its role to fulfill tasks formerly completed by businesses up the supply chain, often involving the acquisition of or merger with these businesses.

Vertical Integration

A business strategy in which a company controls multiple stages of production or distribution within the same industry, from raw materials to final product delivery.

Tiffany & Co.

A luxury American multinational jewelry and silverware corporation, known for its diamond and sterling silver jewelry.

Corporate Vertical Marketing Systems

A structured form of marketing system in which a single corporate entity controls the entire process of product or service delivery, from manufacturing to retail.