Providing a Host-Country Partner the Right to Use a Company's

question 34

Multiple Choice

Providing a host-country partner the right to use a company's manufacturing process, trademark, patent, trade secret, or other item of value is referred to as ________.

• A) joint ownership
• B) direct exporting
• C) direct investment
• D) management contracting
• E) licensing

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Definitions:

Advertising Strategies

Planned approaches used by businesses to communicate with consumers, promote products, and achieve marketing objectives.

Pretests

Tests conducted before an advertisement is placed in any medium to determine whether it communicates the intended message or to select among alternative versions of the advertisement.

Advertisements

The activity or profession of producing information for promoting the sale of commercial products or services.

Target Market

A specific group of potential customers identified as the recipient for a particular marketing strategy or product.