After Creating Message Strategy Statements,the Advertiser Must Develop A(n)________ That

question 103

Multiple Choice

After creating message strategy statements,the advertiser must develop a(n) ________ that will bring the message strategy to life in a distinctive and memorable way.

• A)creative concept
• B)customer strategy
• C)customer benefit
• D)execution style
• E)media vehicle

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Definitions:

Significant Stakeholder Groups

Key groups or individuals who have a major interest or stake in an organization, project, or decision, influenced by or can influence the outcomes significantly.

Corporate Social Responsibility

A corporate framework that embeds social and environmental factors within its operational practices and interactions with those who have an interest in the business.

Sustainable Marketing

Marketing strategies and practices that not only meet the company's goals but also have a positive impact on society and the environment, ensuring long-term brand and environmental sustainability.

Qualitative

Pertaining to descriptions or distinctions based on qualities rather than on quantity or numerical values.