Making More Sales to Current Customers Without Changing a Firm's

question 41

Multiple Choice

Making more sales to current customers without changing a firm's products is called ________.

• A)market development
• B)market growth
• C)market penetration
• D)product development
• E)market attractiveness

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Definitions:

Social Impacts

The effects of actions (corporate, governmental, or individual) on the well-being of a community or society.

Economic Impacts

The effect of business decisions or policies on the economy of a region, including factors like employment and GDP.

Management Performance Indicators

Metrics used to monitor and assess the effectiveness and efficiency of managerial actions in meeting organizational goals.

Environmental Performance

A measure of how well an organization or country is managing its environmental responsibilities and reducing its environmental impact.