The Text Suggests That Instead of Thinking of Selling Products,marketers

question 35

Multiple Choice

The text suggests that instead of thinking of selling products,marketers would be wise to take the customer's view and think of ________.

• A)providing convenience
• B)offering solutions to problems
• C)initiating two-way communication
• D)offering discounts
• E)connecting services and products

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Definitions:

Time Value of Money

The concept that money available now is worth more than the same amount in the future due to its potential earning capacity.

Payback Period

The length of time it takes for an investment to generate cash flows sufficient to recover the initial investment cost.

Project's Liquidity

An assessment of a project's ability to convert its assets to cash quickly without significant loss in value, to meet short-term obligations.

WACC

Weighted Average Cost of Capital (WACC) is the average rate of return a company is expected to pay its security holders to finance its assets.