Explain Why,according to the Authors of Your Text,the Four Ps

question 1

Essay

Explain why,according to the authors of your text,the four Ps concept of the marketing mix takes a seller's view of the market,not the buyer's view.How should marketers consider the buyer's view?

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Definitions:

Possible Selves

The various components of the self-concept that represent what individuals could become, what they would like to become, and what they are afraid of becoming.

Current Selves

An individual's present sense of identity, incorporating how they see themselves in the moment and their ongoing life narrative.

Self-Serving Bias

A cognitive bias that involves people attributing their successes to internal factors while blaming failures on external factors.

High Self-Esteem

A positive evaluation of oneself and feeling confident in one's own abilities or worth.