Leona Purchased Two Bottles of Wine from Vineyards in Australia

question 86

Multiple Choice

Leona purchased two bottles of wine from vineyards in Australia. When asked her opinion of the wine, she said the burgundy wine tasted like alcoholic grape juice, but the Chablis had a crisp taste that she really enjoyed. These statements were made during the ________ stage of the purchase decision.

• A)information search
• B)situational analysis
• C)alternative evaluation
• D)purchase decision
• E)postpurchase behaviour

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Definitions:

Instrumentalities

The perceived probability that performing at a certain level will lead to the attainment of a valued outcome.

Valences

In the context of psychology, it refers to the intrinsic attractiveness or aversiveness of an event, object, or situation.

Task Goals

The specific objectives or targets that an individual or team aims to achieve within a task.

Expectancy Theory of Motivation

A theory suggesting that an individual's motivation is based on their expected outcome of specific behaviors and the value they place on those outcomes.