Many Subcultures Make Up Important Market Segments

question 117

Essay

Many subcultures make up important market segments. Examples of four such important subculture groups include those from Atlantic provinces, Quebec, Central Canada, the Prairies and British Columbia. Describe several characteristics that would interest marketers about each of these groups.

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Definitions:

Definite-Term

A term or period with a clear beginning and end. In contracts, it refers to an agreement effective for a specific duration.

Term for Years

A leasehold estate for a specific period of time, which could range from months to years, but has a definite end date.

Lease

A contract granting use or occupation of property during a specified period in exchange for a specified rent.

Common Area

A Common Area is a space within a building or property that is shared and accessible to all occupants or members.