Examlex
The Attic Trunk began in 1979 as an upscale dress shop in Forest Ridge's fashionable shopping district, catering to a wealthy, mature clientele. Many other specialty shops lined the main avenue over the next few years. But as Forest Ridge began to attract an affluent, younger, and more demographically diverse population, the once-popular shopping district was increasingly perceived as stodgy and snobby. By the late 1980s, many of these specialty shops suffered financially. Most shops attracted only tourists who enjoyed browsing through the displays of alligator belts and shoes, piles of scented soaps, and useless flowered parasols, often laughing at the ridiculously high prices. Owners of The Attic Trunk had noticed the shifts in population and buying behaviour of the typical shopper by the late 1980s. In fact, the owners had observed that the once-fashionable shopping district in Forest Ridge no longer attracted a "typical shopper." The wealthy, mature clientele had been replaced with affluent families with children, and a mix of Asian and African Americans as well as Caucasians. Specialty items at The Attic Trunk gradually disappeared, replaced by brand-name apparel, colognes, and jewellery. Other owners followed suit in the early 1990s, bringing restaurants, an outdoor cafe, and a day spa to the main avenue in Forest Ridge
-Might the owners of The Attic Trunk believe that people change what they buy over their lifetimes? Explain.
Stimuli
External factors or events that elicit responses or reactions from living organisms or systems.
Equal Amounts
A term referring to a situation where two or more entities are present in the same quantity or measure.
Immaturity
A state or condition of not being fully developed or lacking the emotional or intellectual maturity expected for a certain age.
Lens Of The Eye
A transparent structure behind the iris that focuses light rays onto the retina, allowing for clear vision at various distances.
Q18: Brand managers are responsible for, and manage,
Q33: Through _, the service firm trains and
Q44: Why is the new-task buying situation both
Q49: Mass marketers, such as Target and Venture
Q61: Many families with children are now attracted
Q94: Target marketing sometimes generates controversy and concern.
Q124: Why might marketers be interested in social
Q137: Product is a key element in a
Q141: Explain the concept of positioning for competitive
Q155: It is most accurate to say that