Target Marketing Sometimes Generates Controversy and Concern

question 121

Multiple Choice

Target marketing sometimes generates controversy and concern.Issues usually involve the targeting of ________ consumers with ________ products.

• A)elderly;expensive
• B)young;appealing
• C)vulnerable;marketing
• D)vulnerable or disadvantaged;controversial or potentially harmful
• E)mass market;deceptive

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Definitions:

Pyloric Sphincter

The valve-like structure composed of a circular band of muscle at the juncture of the stomach and small intestine.

Pylorus

The opening from the stomach into the duodenum, controlled by a sphincter that regulates the passage of food.

Small Intestine

A long, coiled tube within the digestive system where most of the digestion and absorption of nutrients occurs, connecting the stomach to the large intestine.

Soft Palate

The flexible part at the back of the roof of the mouth, separating the mouth from the nasopharynx, and plays a key role in speech and swallowing.