Why Should Marketers Care About Online Social Networks

question 85

Multiple Choice

Why should marketers care about online social networks?

• A)Social networks provide opportunities to overwrite influencers' opinions.
• B)Social networks enable marketers to become part of consumer conversations.
• C)Social networks enable marketers to promote one-way messages.
• D)Social networks are an important fad.
• E)Social networks can replace all other forms of communicating with customers.

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Definitions:

Fast-Mapping

The process by which children are able to learn the meaning of a new word quickly and efficiently, often after a single exposure.

Lexical Addition

The process by which new words or phrases are introduced and incorporated into a language.

Categorical Embellishment

The addition of detailed or decorative elements to make a category or classification more distinct or appealing.

Vocabulary Expansion

The process of learning and acquiring new words to increase the breadth of one's language understanding and expression.