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What Determines Whether the Buyer Is Satisfied or Dissatisfied with a Purchase

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Essay

What determines whether the buyer is satisfied or dissatisfied with a purchase and what does this imply for sellers?


Definitions:

Self-Esteem

An individual's subjective evaluation of their own worth or abilities.

Uncontrollable Self-Esteem Contingencies

Situations or aspects of life that individuals perceive as beyond their control, yet crucially affect their self-esteem and self-worth.

Social Skills

The abilities used to communicate and interact with others effectively, in a variety of social contexts.

Therapists

Professionals trained in treating psychological, emotional, or behavior disorders through various forms of interaction and communication with the patient.

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